EVENT BRANDING
SIKESTON RODEO
Every August, the Sikeston Jaycees host the Sikeston Jaycee Bootheel Rodeo, attracting more than 40,000 attendees. The Rodeo began in 1953 and has hosted artists like Willie Nelson, Blake Shelton, Lynyrd Skynyrd, and Gretchen Wilson. It's a four-day festival of rodeo events and musicians, from country and rock to rap and hip-hop.
I was in charge of the branding and art direction for the 2022 year. It was the Rodeo's 70th anniversary, so the client requested a theme reflecting that. I decided to pull elements from old-school rodeo posters and mix them in with what the Rodeo is today.
DELIVERABLES
Event Poster
Social Ads and Posts
Snapchat Geo-filters
T-Shirt Designs
Billboards Across Four States
TOTAL TICKET REVENUE
$1,233,192
RECORD BREAKING SALES
EVERY NIGHT
first ever (SINCE 1953)
3-night sell out
BILLBOARD DESIGNS
SNAPCHAT FILTERS
VIDEO EDITING
social media
